Before I design your concept, we’ll have a conversation to clarify your business goals, values, audience, and any ideas you already have. Many clients bring examples of styles, colors, or inspirations they like. From there, I’ll develop your brand strategy and present two creative directions, each with guidelines for typography, color palettes, imagery, mockups, and more. You’ll select your favorite, which becomes our reference point for all designs moving forward. After that, I’ll create the designs, and you’ll have two rounds of revisions to fine-tune your new brand. Please note, the exact process may vary depending on your package, but you’ll see the design take shape right from the start.